Engagement is simply a Silicon Valley euphemism for addiction.
Do you think all "reminders" are bad? Or just object to the overbroad "engagement" (which indeed is most often used to justify addictive, predatory behavior)
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I think if you think of a reminder as “hook to lure people back in” rather than “increasing effectiveness (which may DECREASE need to visit app)” you quickly get in trouble.
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Basecamp is inherently addictive and engaging because we are wired to like social interactions. The problem IMO isn’t engagement per se, but that ad-driven companies over-optimize for it, because it’s directly related to their business model.
End of conversation
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if a thing really solves a problem that you're suffering, how much do you need reminding?
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This conversation is really weird on Twitter. People forget shit. There's entire products that exist purely to remind people of things they thought were important but were worried they'd forget. Not every product is LifeAlert.
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To me the difference is whether the purpose is to “remind” or to deliver independent value. For Skylight, knowing once per week what’s slower/faster is value first, reminder second.
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Yeah I think if the email doesn't provide independent value you're doing it wrong. We thought about this lots when we originally rolled it out.
End of conversation
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