Engagement is simply a Silicon Valley euphemism for addiction.
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What value is exchanged during the check in? How is their life/job improved through that time investment?
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For Basecamp, those emails often negate the need for someone to visit the app. All the value they needed was summarized in an email.
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But if you litter those emails with lures and hooks to entice people to click and return to the site, it quickly devolves into dark patterns.
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The ideal application would just magically solve my problems for
$x/month without any input from me. "Checking in" is non-value-adding work for the customer in Lean terms. -
@skylight identifies slow parts of your app but it doesn't write code for you. At some point you need to log in to see what we figured out. -
of course. my point is that identifying slow parts of my app is valueless, someone (maybe me) actually making the app faster is value. better metric for skylight than checkins would be response time improvement over time.
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Yeah. I don't "measure retention" as the only metric, but improvement over time is a longer-term metric that's not a great fit for quick iteration. "Are people actually logging in" seems like an ok proxy metric (short term) if ppl need to log in to get the value.
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Long term, you should associate logging in with getting the value, but then it's still ok to use logging in as a proxy metric in the short term.
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