Even if you think it's really about having the right talent, guess what affects talent acquisition and retention. That's right, morale!
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Replying to @wycats @michaellnorth
Give people a sense of purpose coupled with a culture that prizes product excellence and you'll go miles.
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Replying to @wycats @michaellnorth
Oh, and in general, it's bad for team morale if you have to tell prospective users to use your product because it's good for them.
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Replying to @wycats @michaellnorth
Eat Your Vegetables is an implicit admission that your product is worse, and tells your team that they're not up to building something great
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Replying to @wycats @michaellnorth
Even if your product has genuine deficiencies, focus on its great qualities (in terms of user value) and your team will be motivated to ...
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Replying to @wycats @michaellnorth
... work harder to make those qualities shine. Make excuses in your marketing and your team will double down on excuses.
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Replying to @wycats @michaellnorth
And no surprise: a team doubling down on excuses has bad morale, and it infects the community of users.
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Replying to @wycats @michaellnorth
One concrete example, in case this feels abstract to some. Even while Apple was still getting its sea legs in 1997 after SJ returned, ...
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Replying to @wycats @michaellnorth
... the biggest change was a sense of purpose and a return to a belief in building excellent products ("insanely great"). That not only ...
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Replying to @wycats @michaellnorth
... motivated the engineers to build great stuff (iMac) but it also got the community of users out of a beleaguered malaise, which ...
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... further motivated the engineers to work on great stuff. It's easy to focus entirely on the impact of great leadership in the ...
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Replying to @wycats @michaellnorth
... abstract, and certainly the ideas that went into good products matter a great deal, but there are always good ideas lurking around ...
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Replying to @wycats @michaellnorth
... the toxic consequence of bad morale is to bury those ideas, while the virtuous cycle of good morale uncovers them. Fin.
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