Energizing/motivating your team is one of the easiest paths to a productivity boost.
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... work harder to make those qualities shine. Make excuses in your marketing and your team will double down on excuses.
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And no surprise: a team doubling down on excuses has bad morale, and it infects the community of users.
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One concrete example, in case this feels abstract to some. Even while Apple was still getting its sea legs in 1997 after SJ returned, ...
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... the biggest change was a sense of purpose and a return to a belief in building excellent products ("insanely great"). That not only ...
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... motivated the engineers to build great stuff (iMac) but it also got the community of users out of a beleaguered malaise, which ...
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... further motivated the engineers to work on great stuff. It's easy to focus entirely on the impact of great leadership in the ...
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... abstract, and certainly the ideas that went into good products matter a great deal, but there are always good ideas lurking around ...
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... the toxic consequence of bad morale is to bury those ideas, while the virtuous cycle of good morale uncovers them. Fin.
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