Govts and Civic Tech groups investing in native apps is 

https://twitter.com/michalmigurski/status/909875405691031552 …
May as well ignore a large amount of money as long as it's smaller than another amount of money (if that's even universally true)?
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Limited resources. Same companies I mentioned have close to unlimited resources but there is another issue. Which is what you are saying
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They are giving free phones to employees to make them interested in the other platform. Google has an iOS program and Facebook does Android
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But if I am a startup trying to make a hipster coffee shop finder app I logically should target iOS first.
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You're reading too much into advertising numbers. Why not a web app?
End of conversation
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