This is all theoretical. In reality it is drastically easier to participate in & influence AMP as a web dev than it is for web standards.
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3/ let AMP compete purely on the basis of a performance metric that isn't juiced by special privileged behavior.
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My favorite is when they say "no influence on search rankings" ... except a carousel above all the top search results.
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- the carousel doesn't always rank at 1 - the carousel is news specific (small subset of AMP pages, most aren't eligible)
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Yes, it does provide screen real estate, but also features that cannot be achieved without AMP such as fast swiping between results.
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But you earlier said that there's no point in standardizing AMP because the primitives already exist. This is a counterexample.
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https://twitter.com/cramforce/status/900794363172724736 … The deep coupling between Google Search and AMP is allowing you to miss obvious missing primitives in good faith.
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The process is under way. I'm not sure it will yield something that people want, but I'm hopeful.
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The process is under way in public? Or internal to Google?
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