I've never gotten a googler to give me a straight answer about how this level of aggressiveness is morally acceptable. 

https://twitter.com/cwiiis/status/867302736265719809 …
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Honestly, the banners don't bother me nearly so much as the "to get offline you must use Chrome." First is marketing, second is interop.
The banners are a very heavy thumb on the scale. For a company with such a meritocratic culture, why do you need it?
Those banners rolled out at a time when the majority of people seeing it were on IE. It could be seen as an attempt to save the web from IE.
That being said, I think it would be reasonable to retire the hard sell given a new climate of generally-pretty-good desktop browsers.
At this point, Chrome has reaped the benefits of putting its thumb on the scale. I'd welcome retirement but it's hardly magnanimous.
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