Interesting blog post on the new Mozilla logo -https://blog.mozilla.org/opendesign/roads-not-taken/ …
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Replying to @nick_r_cameron
this article doesn't describe the "road not taken" of just using the dinosaur
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Replying to @wycats
sigh, yeah. So loved internally and yet so hated by marketing (perhaps rightly so, but still).
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Replying to @nick_r_cameron
I haven't heard a single argument for why it's validly hated by marketing.http://sourcesofinsight.com/how-to-rebrand-a-brand/ …
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Replying to @wycats
the argument aiui is that we want to push Mozilla more (c.f. Firefox) and that dinosaurs have bad connotations (extinct, scary, etc)
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Replying to @nick_r_cameron @wycats
That's .... not how logos work, though.
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Replying to @ManishEarth @wycats
it seems to be how some marketing people think logos work
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Replying to @nick_r_cameron @wycats
Design people don't though, which is kinda the point.
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And really, you're probably right on the nose with "some" marketing folks, not a general marketing tenet.
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strong agree. I've done marketing work with great marketing people in my career, and they'd know better.
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