Interesting blog post on the new Mozilla logo -https://blog.mozilla.org/opendesign/roads-not-taken/ …
-
-
Replying to @nick_r_cameron
this article doesn't describe the "road not taken" of just using the dinosaur
1 reply 3 retweets 4 likes -
Replying to @wycats
sigh, yeah. So loved internally and yet so hated by marketing (perhaps rightly so, but still).
2 replies 0 retweets 2 likes -
Replying to @nick_r_cameron
I haven't heard a single argument for why it's validly hated by marketing.http://sourcesofinsight.com/how-to-rebrand-a-brand/ …
2 replies 0 retweets 0 likes -
Replying to @wycats
the argument aiui is that we want to push Mozilla more (c.f. Firefox) and that dinosaurs have bad connotations (extinct, scary, etc)
2 replies 0 retweets 1 like -
Replying to @nick_r_cameron @wycats
That's .... not how logos work, though.
1 reply 0 retweets 0 likes -
Replying to @ManishEarth @wycats
it seems to be how some marketing people think logos work
2 replies 0 retweets 1 like -
Replying to @nick_r_cameron @wycats
Design people don't though, which is kinda the point.
2 replies 0 retweets 0 likes -
Replying to @ManishEarth @nick_r_cameron
the beginning of this thread was me pointing out that "status quo" wasn't discussed in the post-mortem 1/
1 reply 0 retweets 0 likes -
thread, and I think that's the high order bit. They decided to 'rebrand' and accepted the assumption of the 2/
1 reply 0 retweets 1 like
people who hired them that "dino = bad". Too bad. 3/3
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.