Interesting blog post on the new Mozilla logo -https://blog.mozilla.org/opendesign/roads-not-taken/ …
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Replying to @nick_r_cameron
this article doesn't describe the "road not taken" of just using the dinosaur
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Replying to @wycats
sigh, yeah. So loved internally and yet so hated by marketing (perhaps rightly so, but still).
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Replying to @nick_r_cameron
I haven't heard a single argument for why it's validly hated by marketing.http://sourcesofinsight.com/how-to-rebrand-a-brand/ …
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Replying to @wycats
the argument aiui is that we want to push Mozilla more (c.f. Firefox) and that dinosaurs have bad connotations (extinct, scary, etc)
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Replying to @nick_r_cameron @wycats
That's .... not how logos work, though.
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Replying to @ManishEarth @wycats
it seems to be how some marketing people think logos work
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Replying to @nick_r_cameron @ManishEarth
at minimum, dinosaur expresses "badass" more than "extinct"
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someone should quickly let all of these companies know https://www.google.com/search?q=dinosaur+logo&rlz=1C1CHBF_enUS725US726&biw=1163&bih=559&source=lnms&tbm=isch&sa=X&ved=0ahUKEwi1gJbyiZ3SAhUQ92MKHSdkBSsQ_AUIBigB …
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Replying to @wycats @ManishEarth
http://thewebrocks.com/dinocards/#dino1 … is a great way to market the Moz dino, IMO
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