Interesting blog post on the new Mozilla logo -https://blog.mozilla.org/opendesign/roads-not-taken/ …
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sigh, yeah. So loved internally and yet so hated by marketing (perhaps rightly so, but still).
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I haven't heard a single argument for why it's validly hated by marketing.http://sourcesofinsight.com/how-to-rebrand-a-brand/ …
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the argument aiui is that we want to push Mozilla more (c.f. Firefox) and that dinosaurs have bad connotations (extinct, scary, etc)
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personally, I disagree on both fronts, but this is way above my pay grade (I'm sure I lack perspective, etc)
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did they do any research determining that the *existing logo* is introducing those connotations?
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no idea I'm afraid
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“I absolutely branded Mozilla that way for the [communist] subtext. I trolled them so hard” https://www.jwz.org/blog/2016/10/they-live-and-the-secret-history-of-the-mozilla-logo/ …
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I doubt they were trolled ;)
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