I get the feeling that the Star Wars franchise-owners see Star Wars as a cultural phenomenon they're building the next chapter for, while 1/
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Replying to @wycats
the Star Trek franchise-owners see Star Trek as something that perpetually requires a "fresh new approach" for "today's audience" 2/2
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Replying to @wycats
Disney probably has a more long term / flexible view of how to monetize the IP
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Star Trek's forays into theme parks have been non-existent, and even smaller exhibitions have been marginal.
10:54 AM - 17 Dec 2016
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