I get the feeling that the Star Wars franchise-owners see Star Wars as a cultural phenomenon they're building the next chapter for, while 1/
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Disney probably has a more long term / flexible view of how to monetize the IP
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yeah, it's the right move.
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Star Trek's forays into theme parks have been non-existent, and even smaller exhibitions have been marginal.
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You could probably argue it ties to the fantasy vs. sci-fi nature of the two
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I don't see any reason why that should be true. Probably more to do with Lucas alive, Roddenberry not :/
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Roddenberry had problems, but a BDFL (and trained apprentices) always beats network suits.
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That's a great way to look at it. ST owners see a problem that needs fixing

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yeah, but keeping a mythology going ages well across generations. Need to invest though (underinvested in Star Trek Experience)
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they're both right though? Trek plays the SF role of showing current cultural issues. Wars is heroes journey story that always works
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Star Trek has deep themes too. I think optimism for the future always has an audience. TNG was oddball with low-conflict, low-action
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There's a matter of fantasy (Star Wars) versus reality (Star Trek). Wars is just a story, Trek is future-looking social commentary.
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And yet...
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i think that fits; star wars is both literally and figuratively about the past, star trek is about the future
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well, "gay people exist" and "put marginalized people in positions of power and influence" are among those "modern audience" things
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that's why Lucas chose Disney. They know that the IP is more important than a single movie over the long run.
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which is why the new Trek is gonna suck :(
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If so they're probably both right.
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