2/ But empirically, people can only keep a handful of things in their mind, so every "forces you to think" is in fact a heavy cost.
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@wycats Nudging you to think? That works! -
@cairnrefinery I'd say more like "nudging people to do the right thing" - http://www.rubyist.net/~matz/slides/oscon2003/mgp00053.jpg …
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