“The Curse of a Name: How to Kill a Good Idea” by @chadfowler 
https://medium.com/@chadfowler/the-curse-of-a-name-how-to-kill-a-good-idea-5414c0cc748d …
Replying to @EamonLeonard
@EamonLeonard @chadfowler of those, software craftsmanship perhaps maintains the most original meaning.
9:14 AM - 23 Oct 2015
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