I've said it a thousand times. If Blizzard doesn't want such a bad faction imbalance there is a simple fix: Offer free Horde to Alliance transfers for a weekend. Wouldnt be free from Alliance to Horde.
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Yep, getting a whole/most of a guild to agree is the harder part. Reducing friction by lowering/removing cost helps a bit, but I don't think it's what's making people not roll/reroll/transfer to Alliance.
It’s two sides of the same problem and it isn’t worth thinking about one and ignoring the other. Yes you need a reason to switch and yes the total friction to move needs to be low enough to feel like the change was worth it.
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imo all character services have to be super cheap so people can experiment with them and find something fun. Wanna play horde for a month? Night elf for a change? Not gonna happen with 25 and 30 dollar price points. Some people would love to play something else but are just stuck
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