A certain Korean jaebol whose name rhymes with "dam rung" had a lot of their internal english language marketing stuff leaked, and some of it is interesting and funny, but I'm mostly interested in the brand guidelines
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pretty much every major company is very very particular about how you're allowed to use the company logo. It has to be the right form, right font, the right colour, on the right background, all sorts of restrictions, and this company is no exception
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wrong font, distorted shape, special effects, gradient, outline, insufficient contrast to photographic background, multiple colour backgrounds, blue background with blue logo no drop shadow though. one missed pointpic.twitter.com/XiDqui44Di
