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1/ They are our BEST performing investments. Although there were a few that we lost everything on...

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· Sep 11, 2018

I wonder how many investment memos at Lux Capital start with: “You know what would be really cool...?” twitter.com/wolfejosh/stat…

Josh Wolfe

@wolfejosh

Sep 11, 2018

2/ There was the Shoebrella. We underestimated market risk...

Josh Wolfe

@wolfejosh

Sep 11, 2018

3/ The Hayfever Hat. We underestimated competitive barriers to entry...

Josh Wolfe

@wolfejosh

Sep 11, 2018

4/ The Butter Stick was a genius invention. But financing risk was high...

Josh Wolfe

@wolfejosh

Sep 11, 2018

5/ With heightened demand for privacy—-we thought the privacy hoodie would be a runaway success. Man were we wrong...

Josh Wolfe

@wolfejosh

Sep 11, 2018

6/ We always like to say ‘what sucks’ to find ideas. Losing your remote—-sucks. This would have been a billion dollar disruptive idea with HUGE product-market-fit in an agile form factor with lean manufacturing + rapid iteration and customizability. But the iPhone killed it

Josh Wolfe

@wolfejosh

Sep 11, 2018

7/ And the baby Swifter onesie...we totally underestimated management ability to execute.

Shivon Zilis

@shivon

Sep 11, 2018

There is no way this one shouldn’t take off. Babies, floors, AND parents would be happier. Classic win win win that they teach you in business school.

Josh Wolfe

@wolfejosh

Replying to

@shivon

Obvious extensions into scented, non-scented, matte or shine finish, etc. Huge TAM.

4:26 PM · Sep 11, 2018Twitter for iPad

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