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Many child influencers debut as baby bumps and sonograms, with parents rushing to claim uniformed handles for them. They start out modeling baby/parenting products/services then become used as props and cutebait to advertise an extensive range of things http://journal.media-culture.org.au/index.php/mcjournal/article/view/1022 …pic.twitter.com/DiWoYoWQCv
Because child influencers work within the home and are largely financially managed and legally guardianed by their parents-as-managers, they evade child protection laws from the entertainment industry and national labour ministries http://journal.media-culture.org.au/index.php/mcjournal/article/view/1022 …pic.twitter.com/YsXOnyWAaj
It is more difficult for audiences to identify child influencers as performers/entertainers because they are so ordinary and mundane, unlike their predecessor reality tv families who are largely extraordinary, exotic, or eccentric https://journals.sagepub.com/doi/full/10.1177/2056305117707191 …pic.twitter.com/ulhvlTrDIU
Parent-managers of child influencers also utilize domestic fillers to foster relatability with audiences, and offset the commerce of the anchor content that contains the monetized/sponsored material https://journals.sagepub.com/doi/full/10.1177/2056305117707191 …pic.twitter.com/vjKhzVVPkt
In a forthcoming work, @tamaleaver and I consider the responsibility and ethics of tv networks in propagating child influencers, such as cycles of child virality, tv appearance circuits, and branded merchandise via the ellen show’s amplification routeshttps://twitter.com/wishcrys/status/1050408443272671232?s=21 …
There is a systematic route through which usually casual sharenting rapidly accelerates into full-blown child influencer careers, via the “spotted and groomed” talent scouting of ordinary children on social media to be featured on tv talk shows http://books.emeraldinsight.com/page/detail/Internet-Celebrity/?k=9781787560796&loc=us …pic.twitter.com/z8mSU2cy7d
This convergence between the children in the influencer industry and their appearances/involvements with the traditional entertainment industry would be ripe as a space for the first institutional interventions and enactments of child protection rights and child labour laws.
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