Shopping malls must provide better experiences to re-purpose their existence. Connecting operational data (O-data) and experience data (X-data) could do the trick. Learn more: http://sap.to/60151PaCS
@sapnews @JudithMagyar #shopping #perfectstore
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To become a truly great brand, you need physical plus digital. Digital-native brands have realized that to make a true connection with the customers they need to meet them face to face. It legitimizes and authenticates the brand.
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En réponse à @AY_Rogers @SAP_CX et
Thanks for your comment, Andy! I agree with you. Retailers should bring together all the facets that impact CX. They should equip their physical stores with the latest in-store innovations and have a full e-commerce backend to ensure long-term success.
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