The Comforting Mirage of SEO A/B Testing https://bit.ly/3jfXvYP #seo #analytics
So. It won’t surprise you to know I disagree with the first line (“SEO A/B testing is limiting your search growth”). But I agree with some crucial points: 1. you do need to work hard to avoid confounding factors and validate your work.
-
-
2. you do need to work hard to avoid “borking” your tests and 3. most importantly you do need the right mindset - we talk a lot about “doing business not science”. It’s about doing better than you could without testing.
-
Now. Some things I disagree with: 1. Should you worry about something happening in the control and not in the variant? Not unduly IMO. This is a risk with any controlled test, and is exactly why you analyse the output statistically rather than eyeballing it.
- Mostrar respuestas
Conversación nueva -
-
-
No. No surprise at all. I was wondering when you'd get around to skewering this piece.
-
No skewering (I hope!). Polite disagreement in some areas ;)
- Mostrar respuestas
Conversación nueva -
Parece que el contenido está tardando un poco en cargarse.
Puede que Twitter esté saturado o experimentando un problema momentáneo. Inténtalo de nuevo o visita el Estado de Twitter para más información.