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will_luton's profile
Will Luton
Will Luton
Will Luton
@will_luton

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Will Luton

@will_luton

Founder of product and design agency Department of Play. Author of Free-to-Play (book). Angry Birds 2. Former @SEGA and @Rovio.

Somerset, England
departmentofplay.net
Joined February 2010

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    Will Luton‏ @will_luton 17 Sep 2020

    🧵 Thinking of buying a digital edition of the next gen? Games will be more expensive and it'll cost us more in the long run. Plus it gives Sony and MS even more power. Short thread...

    1:13 AM - 17 Sep 2020
    • 14 Retweets
    • 24 Likes
    • ashley (ff14 phase) Dann Sullivan is. Angelo Nikolaou Manuel Correia Iain Lowson💙🖤🤎💜 Harrydresenden Luca TheNecromi FuzzyFreaks🕷
    1 reply 14 retweets 24 likes
      1. New conversation
      2. Will Luton‏ @will_luton 17 Sep 2020

        Both Xbox Series and PS5 will offer a driveless option at a massive discount. Why is there a price discrepancy between the two models larger than the cost of an optical drive? MS and Sony want you locked to digital distribution.

        1 reply 1 retweet 2 likes
        Show this thread
      3. Will Luton‏ @will_luton 17 Sep 2020

        This generation, especially in the last few years, has seen lots of great discounts on digital products. Constant sales, high profile give aways. Why? Because platforms and publishers are competing against preowned and borrowed disks.

        1 reply 1 retweet 2 likes
        Show this thread
      4. Will Luton‏ @will_luton 17 Sep 2020

        If this generation players buy in to digital editions then platforms become closed markets, they own all of the profits. Games can be priced higher.

        1 reply 1 retweet 2 likes
        Show this thread
      5. Will Luton‏ @will_luton 17 Sep 2020

        Within the industry there are lots of anti-preowned advocates "it's legitimate piracy". These are often the "consumer advocates" that are vocally against F2P, which makes no sense. Anyway, I digress.

        1 reply 1 retweet 1 like
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      6. Will Luton‏ @will_luton 17 Sep 2020

        Regardless of the morality, platforms want "one sale, one player". So they're offering these platforms in two flavours: Status quo or heavily incentivising preowned killers. But why not just ditch the disc drive completely?

        1 reply 1 retweet 1 like
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      7. Will Luton‏ @will_luton 17 Sep 2020

        Well, the platforms still need retailers (Walmart, Target, GameStop) to sell their machines and those retailers often sell them at low (even loss-making) margins in order to sell high margin discs. Also some consumers still like to own physical media, including blu ray movies.

        1 reply 1 retweet 2 likes
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      8. Will Luton‏ @will_luton 17 Sep 2020

        Fully ditch the drive and you piss off your distribution network, who might more heavily support your rival, and a section of your consumer base.

        1 reply 1 retweet 2 likes
        Show this thread
      9. Will Luton‏ @will_luton 17 Sep 2020

        So both Sony and Microsoft are trying to appease all parties, seemingly offering a choice, but heavily incentivising one option over the other. The upfront console purchase is expensive, knocking $100 or so off is going to be very meaningful for a lot of people.

        1 reply 1 retweet 1 like
        Show this thread
      10. Will Luton‏ @will_luton 17 Sep 2020

        There are many parallels: Inkjet printers are stupidly cheap, because they can sell the ink at a price per ml more than vintage champagne. Razorblade handles cost next to nothing, but the proprietary blades cost multiples of generic blades. Sell cheap, lock customers in.

        2 replies 1 retweet 3 likes
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      11. Will Luton‏ @will_luton 17 Sep 2020

        The risk is that in purchasing a digital edition, as players, we hand over a lot of control to platforms in how we buy games and exclude loaning. Platforms then fully control the prices of games, making it much more expensive for us all to play games in the long term.

        1 reply 1 retweet 3 likes
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      12. End of conversation

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