One of the first more successful/costly ads, from 2015. Posts promising "updates" (including one about the Charleston shooting) seem to perform better so far. Also notice targeting- Baltimore, Ferguson, and surrounding.pic.twitter.com/wPTF8fQMK7
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One of the first more successful/costly ads, from 2015. Posts promising "updates" (including one about the Charleston shooting) seem to perform better so far. Also notice targeting- Baltimore, Ferguson, and surrounding.pic.twitter.com/wPTF8fQMK7
Nothing like some good old patriotism to generate some clicks
Just like with RT's cat and tsunami videos, this page was looking to draw people in before delivering more divisive content...
#breaking #RussianAds #Facebook #disinformationpic.twitter.com/Xvsm7bSW4z
Apparently no one thought this poem was any good, either:
#RussianAds #Facebook #disinformationpic.twitter.com/wHQCJpcNyB
I'm into the first month of the 3rd quarter of 2015. So far the issues at hand: #LGBT, #BlackLivesMatter
, and good old fashioned "patriotism."
Many of the ads appear to have text lifted straight from news articles and other viral social media posts, especially those about breaking news such as police shootings. #RussianAds
By the 3rd quarter of 2015, the ads disproportionately focus on #BlackLivesMatter
, which makes sense given the events of that summer, but is especially interesting when you consider that RT gained a ton of notoriety for their coverage of the movement. #RussianAds
Also, reminder: when considering the small number of impressions on many ads, don't forget that the number of *organic* impressions on the pages' various posts (not to mention posts shared manually) is nearly impossible to find out. #RussianAds
Wow. Don't think we had seen this one before. Cut and dry racism- only 1056 impressions though. #RussianAds #Facebook
cc: @AliVelshi @JesseRodriguezpic.twitter.com/1ZZh4v4DWq
This dog only got 745 impressions, though, which I think is very unfair. #RussianAds #Facebookpic.twitter.com/e0mi75sGOe
Topical. Reminder: Russia was quite pleased when Trump wripped up the Iran Deal earlier this week.
#JCPOA #IranDeal #RussianAds #Facebookpic.twitter.com/T12BRznLSM
(Please read in SNL Stefan voice:)
This one has everything! Racism! Homophobia! Confederate symbols! Rainbow flags! (And only 70 ad impressions/7 likes/ 11 comments/5 shares)
#RussianAds #Facebookpic.twitter.com/mnPd7YOyWf
There's an interesting study to be done by some enterprising graduate student about why the levels of engagement on the pro #LGBT ads are so much higher than those from the "Being Patriotic" page... #RussianAds #Facebook
$1700 to get over 20k clicks on this ad, which drives people to "like" this page promoting gay rights. #RussianAds #LGBTQ #Facebookpic.twitter.com/hk1SMcaJHD
Dying laughing at these #deepthoughts. Now all we need is a bottle of something strong, some black bread, and pickles, and after we finish with our discussion of the roots of human hatred, we can move onto the Russian Soul.
#RussianAds #Facebookpic.twitter.com/eSXasURBv8
Very poorly performing ad, but gets at the heart of the goal of Russian influence campaigns: trust no one.
(I wrote about mending the trust gap for @PostOpinions @DemocracyPost last year: https://www.washingtonpost.com/news/democracy-post/wp/2017/03/31/our-biggest-mistake-in-the-fight-against-fake-news/ …)
#RussianAds #Facebookpic.twitter.com/NtvkSd1Nwu
Contest time! For those looking for their 15 mins of fame: get featured on the Being Patriotic page!
12k impressions, 1.3k likes - the type of content that draws users in, makes them feel part of a community, before firing them up about issues like immigration. #Russianadspic.twitter.com/zXex6sVI69
Conspiracy theory time! Pretty decent engagement on this post about a female UFC fighter and 9/11 truther...
Cost = less than $10. If Facebook had higher ad buy thresholds, would this type of content get weeded out, not boosted?
#RussianAds #Facebookpic.twitter.com/x5k9OqWL3l
As time marched on, Russian pages relied less and less on ads to boost engagement. This post cost 3 rubles, had 3 clicks. But the organic engagement on the post itself isn't too shabby. Not viral, but not insignificant. Civil discourse was affected. cc: @benimmopic.twitter.com/d3uFCcz4FI
Sorry y'all! Phone call break! Now sandwich time! And then back to it :)pic.twitter.com/BizeKAUcs8
Check out the shares on this one- if each of those users has an average number of friends, we're looking at over 100k potential impressions. Impressions don't mean much- but then again, neither do talking points that say "ads only reached x thousand people." #RussianAds #Facebookpic.twitter.com/2eW7h29eEf
Another contest - engendering community and encouraging engagement so that users consider responding to more lofty asks, like showing up to a protest IRL.
#RussianAds #Facebookpic.twitter.com/Am6OXThtEn
Interestingly, by October 2015 geographical targeting of African Americans hadn't moved beyond Ferguson, Baltimore, and Cleveland, though IRA did start to target those who liked HuffPost Black Voices / http://BlackNews.Com . #RussianAds #Facebook
T-13 months until election day, and Hillary Clinton makes her first appearance (unless I am mistaken) on Being Patriotic. "Like if you think Hillary spits on 2nd amendment," the ad implores. 1.9k likes, 600+ shares.
#RussianAds #Facebookpic.twitter.com/PnWb4Hv6WT
Aha, wider geographical targeting cometh.
(Still no NYC or DC. Bizarre)
#RussianAds #Facebookpic.twitter.com/i8OECytuOE
For all your patriotic imagery needs.
(Side note: why don't any of these Insta posts have engagement info? @DustinGiebel and I wish it were there).
#RussianAds #Facebookpic.twitter.com/kCNWP4y9w0
This very pleasant one about stopping refugees targeted at Germany, France, and UK (a good reminder that we're not the only targets, and that, indeed, Russia has been at this in Europe for much longer than the States):
#RussianAds #Facebookpic.twitter.com/DMQM88IR9Z
An example of one of the more poorly done ads:
Who is we? I guess the IRA owned this page? To what country are they organizing immigration? I just... huh? (No targeting besides US and Canada, either)
#RussianAds #Facebookpic.twitter.com/kmGmV47ACU
Oh Hey! It's Williams & Kalvin, the YouTubers paid by Russia. I think it is safe to say this one was a failed experiment.
(Not to be too snarky, but if they wanted a bigger bang for their buck they should have used FB native video
)
#RussianAds #Facebookpic.twitter.com/aoqMHlfCNf
Who's ready to get turnt about government spending?
#Facebook #RussianAdspic.twitter.com/obA9QkYngA
This particular ad from Gov Spending sounds eerily familiar to America First...
"Why do we engage in another conflict when we have so many unsolved problems in the U.S?"
It targeted Tea Party Patriots.
#RussianAds #Facebookpic.twitter.com/EiSyrfJiyX
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