'It's a very accurate, quick way to explain to someone where you are.'
Kayaker Jason Woodhouse tells @SkyNewsNiall the importance of downloading the @what3words app which helps emergency services rescue people from dangerous situations.
#KayBurley http://trib.al/aOJJvv8 pic.twitter.com/cCnquMFDBx
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Or you can provide a grid reference which the vast majority of people enjoying outdoor activities will be aware of, and can link in beautifully between a paper map and an app on a device. There is no need to over complicate things.
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