Really interesting article. The three /// does make an instant visual distinction from just a random three words. The /// means something "significant." Well done.
Developing a symbol that's used across the world 
Not just by people, but by computers too 
Creative Director @ivanpols shares the journey the team embarked upon to create an icon that's helping us build a global brand.
Read more: https://medium.com/@what3words/how-the-process-of-designing-a-global-design-icon-is-helping-us-build-a-global-brand-8f8f347dd6b0?sk=2f061cd1272fea9c08b6cb2eec8fa54e …
#ThursdayThoughtspic.twitter.com/P9yOw1iHdf
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