Hi Nick, road names are often duplicated and postcodes cover an extensive area of land, making it difficult to find addresses in rural areas. Also, apartment blocks often have multiple entrances meaning items get delivered to the wrong location.
3 words to find any shopper's front door 
@ao is trialling what3words to improve its delivery experience 
Shoppers can share their what3words address with http://AO.com drivers so they can easily be found 
#delivery #onlineshoppingpic.twitter.com/Bixu5ECzKz
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