Hey @what3words have you considered the “caring parent” angle? My 12 year old goes mountain biking and what3words allows me to pinpoint him if he stacks it in the bush! Or if he needs to let emergency services know where he is 
Great idea Gavin! We are being used for exactly that across the world and have been built into a number of personal safety apps too. Busby is designed for cyclists and, when a fall is detected, will share a what3words address with an emergency contact. https://what3words.com/products/?category=Emergency%20%26%20safety …
