Serious question. Lots of people are talking about @what3words after it was on QI.
The advantages for motorway services are huge. You can tell your sat nav (or deliveries) whether you want the hotel, drive thru, car park or lorry park.
But when and how do we adopt it?
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BMW & Mercedes already have it integrated into their sat nav software. Tom Tom are in discussions I believe. I often have to find remote locations as part of my job and it has been an absolute god send to me. It’s my default. Tip! Works much better & more accurate in earth mode
Adopt now @mwayservices! We’d suggest listing the 3 word address of service stations so people can easily navigate there. And if you haven’t already, take a look at our Industries section for info on which companies are using what3words in each sector. 
https://what3words.com/
