I just had that rare moment when you see a new technology and immediately think that is genius @what3words #whydidntithinkofthatpic.twitter.com/yooJBZIVPt
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It could be easy to remember if one could change the 3 address words like yours to something you want and just for you to share....your neighbor may change to what he wants...won't that be wonderful!
It is not possible to choose your own words. We have considered, and tested this but all the 3 word addresses are randomly allocated and completely fixed, meaning that they can be used in offline, which would not be possible if people were able to make changes all the time. 
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Thanks. That means two people standing shoulder to shoulder will have the same 'what3words' address. Is that correct for me to understand?
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