Every VC funded online publication became a woke clickbait mill for a simple reason: the metrics told them this was the best performing type of content.pic.twitter.com/tqMEEtVI9n
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Most people reading Jezebel in 2014 did not think its politics were going to take over America. I predicted it would and endured a great deal of mockery in my friend cohort as a result. I had the good grace, during the Kavanaugh nomination, to rub it in everyone's face.
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This amazing piece about how the founders of Mic were cynical tech/finance bros whose online profit-making scheme turned into a deadly earnest socjus cult captures the absurdity of the online pseudo-realityhttps://theoutline.com/post/2156/mic-com-and-the-cynicism-of-modern-media …
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The lesson is that of Howard W. Campbell in Mother Night, the spy who broadcast coded messages embedded in pro-Nazi propaganda, tallying the greater harm the manifest content of his broadcasts did than the aid his coded messages provided the Allies: We are who we pretend to be
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A film exploring the inner lives of the hundreds of patsies sacrificed to this totally fraudulent project, who believed they were changing the world while sustaining an enormous bubble of eventual write-downs in the billions: that would be good entertainment
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The climactic scene being, of course, the Mic union meeting/struggle session where the company agonized over what institutional resolution was required for Jack Smith IV being a bad boyfriend. They induced his resignation. Three weeks later everybody was fired.
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Twitter became addictive during the Trump years to those participating in this online radicalization process that fed into pre-existing personality disorders germinating within the void of meaning, but also to the spectators like myself who understood what was happening
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But knew that there was no space amid the cascade --the semi-weekly micro-Dreyfus Affairs -- to explain why your days were punctuated by explosions of harsh cackling at the depraved spectacle
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Activist jornalists work for cheap.
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“Altchek told multiple staffers that he wanted to make “the next Chappelle Show, except it’s hosted by a trans woman of color.” “ This from a conservative former Goldman Sachs bro. Beautiful.
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Hypothesis: this doesn’t actually work that well in the long run because people don’t actually like SJW stuff. What do you think?
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There is some irony in that piece on Mic mentioning their new mandate of pivoting to video, when chasing video metrics arguably accelerated the decline—especially as Facebook’s user data numbers were garbagehttps://www.niemanlab.org/2018/10/did-facebooks-faulty-data-push-news-publishers-to-make-terrible-decisions-on-video/ …
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It would be great if these companies also took responsibility for creating an atmosphere where real people outside of the web lost their jobs and were otherwise socially destroyed because of the same type of rage politics that Mic and others promoted.
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My company looked to acquire Mic after the WSJ article “not for sale yet talking to buyers”. This article suggests there’s more depth to their story than I discovered during our due diligence
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This piece does not describe a 'deadly earnest socjus cult' at all though.
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