heck if I know
I do sort of worry about this, because there are lots of people who have interesting takes and expertise. I do try to point reporters to others who have important things to say and do important work (like Brooke Buddemeier, in this particular article).
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But in its own way that just makes me a gatekeeper of sorts, which is just another version of the same problem (even if I try to be good about it).
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I'm not sure what the answer is, other than other experts needing to up their online presences, but that takes more than just making a nice-looking faculty website.
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There have been several attempts to create "expert network" sorts of sites, where reporters or whomever could look people up that way. I don't know how useful they have been. At least relative to the Google effect, which is clearly much more powerful.
End of conversation
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