“Before you reach for the hair-brush...” 
This Ex-Lax ad from 1945 is... something else. "Ex-Lax, the alternative to beating your child"pic.twitter.com/DGj45WWy0H
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to avoid the "sissy" laxatives... (who would hit a child with a hair-brush just because they were sulking? even for the 1940s that sounds like pretty awful parenting)
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...so much of our history and foreign policy is snapping into explanatory focus.
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My friend's child years 30 years ago ate a whole box of Exlax thinking it was chocolate. She survived though. I think they took her to Dr. forgot details.
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'Dirty protest'.
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So when Baby Boomers say their parents used to beat the shit out of them, it wasn’t a fugure of speech?
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I believe lots of other peoples’ kids need to be spanked ...mine are perfect little angels
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"Sissy laxative"
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It’s not untrue. Ex-Lax probably *is* better than corporal punishment.
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It's still corporal, though...
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I was being facetious, but yes—it is.
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Realistic chocolate flavor really brought gastrointestinally devastating pranks to the next level
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We used to lock the lavatory cubicles at school then generously hand out mint imperials that had been dipped in phenolphthalein (tasteless acid/base indicator and strong laxative). Wait 30 minutes. More entertaining than TV.
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Old saying... "Smooth move, Ex-Lax"
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crime rate was a lot lower back then though...
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Spousal abuse was also a common theme, there's one that says avoid a beating for buying stale coffee by buying our tinned filter coffee!
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We used to be given a bar of Ex-Lax to eat whenever we had a cough. That stopped us coughing pretty quick.
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