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NEW POST: If you've been thinking, in lieu of the last few weeks of news, that it might just be easier to the planet into a smoldering chunk of rock, I've got good news and bad news. | Cleansing thermonuclear fire:http://blog.nuclearsecrecy.com/2018/06/29/cleansing-thermonuclear-fire/ …
(The post title, as noted in the post itself, is inspired by @NuclearAnthro)
(Also, I will acknowledge that it is not "in lieu of" — it should be more like, "apropos of." My brain is misfiring on idioms lately! I need to get more sleep.)
(Also realize it should say "turn the planet." OK. I will create a new, more coherent Tweet later today. I may even check it twice before posting it...)
Thank you for the shout out! Fascinating read. I always think of Conant’s “oh shit” moment and this XKCD when the topic comes up:pic.twitter.com/kPWy26THbZ
You know, I meant to put that in and totally forgot... maybe I'll edit it...
Stealth edit! :-) Thank you for the reminder...
AND I HELPED! 
Marty really has cemented ownership of that phrase
Branding works
it really, really does
I can’t wait until your book comes out! How exciting that you’re in final months of manuscript! In semiotic anthro “branding” has a neat legal history but I remain unconvinced that as an analytic it offers much worthwhile from other ways of thinking about social identifications.
Damn. Well, I guess it's back to the drawing board for me, then. ¯\_(ツ)_/¯pic.twitter.com/5bXRMMHdLe
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