Seems likely that: (a) manipulating a given person into doing or believing a specific thing they weren't likely to do or believe anyway is actually still very hard, and (b) manipulating enough people by just casting a sufficiently large net works & has worked for a long time.
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I think most people believe some version of (a) & (b), where (a) is true if the person isn't gullible & (b) is true as long as the target pop contains enough gullible people. But I don't think gullibility explains much. Advertisers target pops that want what they're selling.
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Pretty sure CA isn't much better than any of it's competitors. People seem to take their self-marketing statements at face value because Trump won (he got much more help from old media, 8 years of dem pres (pendulum), Comey, and uncharismatic opponent : https://twitter.com/LibertyRPF/status/977532475391074304 … )
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Yeah, it suggests their belief in some kind of free will is on unstable/illusory ground and that's definitely a pleasant lie many people don't want destroyed.
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