One aspect of this I really like: It's clear that Bruce thinks modern animal agriculture is horrific, but he's able to see that the players involved don't think of themselves as the bad guys & aren't necessarily poised to be his adversaries. He makes this look easy, but it's not.
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There has been some pushback already, though I do think it will be less than what most people expect, and the meat industry will be heavily divided because of widely varying levels of self-interest. https://qz.com/1205165/the-us-department-of-agriculture-is-being-asked-to-differentiate-beef-from-clean-meat/ …
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