The case against luxury gyms like SoulCycle https://buff.ly/2mhEKqA
Replying to @sondosia
"Fitness as hobby" brands like SoulCycle and Barry's were never targeting sedentary people in the first place. We really do need walkable/bike-friendly streets & community spaces for exercise, but the connection to SoulCycle feels forced.
8:50 PM - 10 Jan 2018
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