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Media is definitely complicit. I’m tempted by “we accept narratives uncritically when we’re cued to rage against someone,” but this isn’t a necessary motive. Even blind algorithms will feed us stories likely to make us angry! We click on those more often.
The way we consume our news (filtered just for us, tailored to the most recent snapshot of our online activity) can only exacerbate this. News Co X isn’t competing against an adversarial narrative; its content has to be tastier than the *same* narrative presented by someone else.
Hate to say it but I think we're still in the early stages of technologies/strategies aimed at eliciting specific responses. Truly "getting news" was never as passive as flicking a switch, but it will increasingly require purposeful focus akin to meditation or martial arts
Spot on. I've begun thinking of this phenomenon as "anti-social media." I also wonder how much of this bling optimization for rage is fed by the ad revenue business model; rage is super potent emotion to maximize attention. What could we maximize with different incentives?
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