Dayum
10 years from now, people will still be talking about Cambridge Analytica as the evil mind control company that swung a US presidential election, rather than the "Theranos for ad tech" that it actually washttps://twitter.com/antoniogm/status/1313870355073650688 …
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"Theranos for ad tech". Brutal and accurate!
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I wonder if there’s a way to compare the influence of political advertising to the influence of advertising in general. Like, Coke has way more budget than any presidential campaign. If CA could wield such power w/ such a basic spend, then what do they think Coke could do?
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Oh, a substantial segment of the US mostly-left-of-center has been ascribing outright mind control powers to commercial advertising for six decades, going back to at least The Hidden Persuaders (Vance Packard).
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There’s the legitimate questioning of CA’s scammy claims. It appears they did - too easily - get access to FB user info. Would it have been somehow better if they paid for it? Don’t know. That got buried or swept under the rug it looks like.
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Liberal elites think that no educated, decent person could vote for Brexit or Donald Trump, so they want to believe that those who did must either be brainwashed or evil. Thinking of CA as an evil brainwasher fits their narrative perfectly.
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If anything this CambridgeAnalytical clusterfuck showed how people are not tech savvy enough to just search for rainbows and unicorns while on social media...
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Psychology questionnaire + SVD + linear regression did get rather a lot of hype... "Theranos for ad tech" does seem to be a good take
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Or rather the "Facebook" that it actually was.
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I'm not sure I'm interpreting you right, but I don't see why it is better to single out CA as a bad apple, rather than one case-study of perverse incentives combined with increasing capabilities of ML/AI. Try to disassociate what I'm saying from whatever "algo bias" invokes.
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The "algorithmic bias" people have totally derailed any attempts to understand the root of the issue I'm getting at. They hijacked the issue and made it entirely about *leveraging* that same bias to enforce specific narratives they personally liked.
End of conversation
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