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I'm not saying you're a "sheeple," I'm saying you're the target of this ad. The fact that you think the target of this ad is best described as "sheeple" is exactly why I think your explanation of how it's supposed to work is wrong.
Basically, "this is for all the other idiots" assumes a lot about humanity that is wrong, and it's also partially why elites continuously fail to predict popular behavior.
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