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What's interesting about this is that there are *obviously* very few cynical actors willfully spreading misinformation, and they *obviously* aren't going to stop because a billboard tells them to So you gotta ask yourself: who is this for, and what is it telling them?https://twitter.com/rivatez/status/1255127090128551936 …
Hint: why would this not say "spread the word: wearing a mask saves lives," or "spread the word: wash your hands whenever you can"? Why does it assume the reader knows what "accurate information" is, even as it implies that that can't be taken as a given?
There are multiple reasonable interpretations for this, but mine is that Accurate Information™ is a brand, and this is branding The product may change without much notice, but we'll be okay with that as long as we're identifying with the brand loyalty rather than the details
I believe the intent is to get people to ask themselves whether the information they are about to share is actually accurate, or reliable, before they share it (repeat it to another person, re-tweet it, et cetera): it may be the first time they had wondered that so critically.
This isn't how people work, but if you think it is you are most likely the target audience of this ad
who paid for the billboard?
AFAICT, nobody; "we are the countervirus" is a campaign by DPAA Global, a trade org for the digital outdoor advertising industry
It’s interesting that we all- and this includes me- immediately read this as cynical propaganda for some private agenda or another. It may well be; but perhaps in another age, it might read something closer to “England expects that every man will do his duty.”
I mean, I think the extent to which relative outsiders to the mainstream gravitate toward this read in both this case and the case of "every Brit's duty" has a lot to do with the extant state of the populace re: unity/disunity, and for good reason
It's just mind control for normies. "Don't question anything."
Yeah. This is intended to socially shame normies into not considering any opinions outside of those repeated on CNN.
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