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FB data scraping and segment marketing that everyone does is Mind Control when the people we don’t like do it RIP Zuck2020
Seriously, the grand innovation there was using new audience-targeting tools to talk to people who were probably voters and appeared to not be publicly invested in either your guy or the other guy, preferably in states you could feasibly win Not exactly Doctor Evil stuff
There was a lot of scapegoating for the surprise of 2016
For a politician, figuring out who to talk to (who's still undecided or persuadable) is worth something - maybe a lot. But you still need a message to persuade them, and Cambridge Analytica didn't do that part.
....Yessss, but if we could narrowcassst targeted messsages that bypasss public ssscrutiny to influence sssuggesstible ssssegmentssss......maybe we'd have invented the Internet?
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. Plenty of bright people still believe that company was able to mass-brainwash American undecideds, which was literally just a parroting of their own evil genius marketing schtick. Zero evidence they pulled anything like that off.
