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It plays as black humor, but there’s something both horribly and beautifully human about the idea that to say something is more important than to be something. We are the people of the image and the word, for better or worse.
Reminded me of this (excerpt from The Plague by Albert Camus):pic.twitter.com/JJnLJzjq6A
“We are alive”
Not for long 

clearly a stunt to raise awareness of respiratory issues - they did all turn blue after all
It may well be their enchanted forest or hill that they are willing to die on
Exponential growth ... comes at you fast.
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