I suspect there's a lot to learn from looking at features of lies which seem to help vs. hinder candidates, e.g. - whether the claim seems "directionally" true - whether evaluating the claim seems accessible to the general public - whether the claim seems directly self-serving
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Meanwhile, a bunch of Trump's false claims seem directionally true (and sometimes are, albeit for complex reasons). They don't seem self-serving (e.g. a Mexican national isn't going to take *his job*) & they tend not to appeal to authorities no typical person knows how to contest
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