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It is all the stranger considering Jack's other company does payments. It can't be because the concept of payments seems alien.
Even more incredible in the era where all of digitally-connected humanity has simultanity determined that ad-supported tech is The Problem. What could possibly be the solution, here?
Maybe direct e-commerce supported is the way to go 
Remove the ads in the middle completely.
*simultaneously Actually, you know what, it *does* feel like "version control" is a horse that comes before the payments cart
somebody working at the company told me that it would take a year for them to implement editing. not sure how true the facts are but I thought that was pretty wild.
The dynamics are both simpler and more fundamental: the attention economy thrives because software & device UX lets makes people forget that their attention is finite. By harvesting this at cheap cost, then vending at a premium to advertisers, social platforms profit.
By surfacing dollars directly within the system, it would create a scarcity forcing function that would quickly collapse this arbitrage. So, in net: payments -> higher quality content -> less diffused platform engagement & viral fame lottery -> Twitter becomes more like media co
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