In any group, the percentage of people doing from-first-principles thinking about the group activity is very small. It doesn’t prove anything special in this case.
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To me, it looks like personal criticism of Zuckerberg as a means of influencing Facebook is effective. It's not very pleasant, but it seems like it works, and that's why people do it.
I think if you asked most progressives to list every means of influencing gun policy they could think of, virtually none of them would mention pressuring CEOs. But it you asked "Should gun-maker CEOs be held accountable for gun deaths?" they would overwhelmingly respond "yes."
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On the flipside, I don't think most progressives think criticising Zuckerberg is at all effective at influencing the trajectory of FB, and I don't think they really even know how they'd want Facebook to change. "Breaking it up" sounds fine, though they don't know what that means.
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I'm picking on progressives with this example because it's the one I've been thinking about recently. I don't think typical conservatives are any more thoughtful re: efficacy or any more likely to avoid having their attention manipulated by availability
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