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AFAICT, the brain struggles enough to contextualize still images that you can't really "sneak in" cognitive updates that way — still dangerous, but fakes mostly reinforce what people already believe. Sufficiently strong video + audio creates a visceral "I experienced this."https://twitter.com/KevinSimler/status/1162800890241343488 …
e.g. If I saw a video of a friend screaming obscenities at a visibly terrified waitress, I think I'd have a REALLY hard time not updating negatively even if deepfakes were becoming widespread & there were good reasons to believe someone might be trying to do reputational damage
Is that really true for most people? Even when a video is real, if they idolize the person, they still won't believe it, or they'll somehow rationalize it.
Lots of people have had the experience of reminding themselves not to update about a person after having a vivid dream about them. If deepfakes happen at scale, people won't be able to rationally push back enough to avoid being influenced. And that's for the *undisputed* fakes.
I’ll buy it! But it still doesn’t seem like deepfakes will precipitate a phase change. Like, aren’t political cartoons doing a “smuggling emotions past the gatekeeper” move? Deepfakes are the same kind of thing; they just take technical rather than artistic skill to pull off.pic.twitter.com/Ksgplm5b4R
I think the distinction there is the visceral believability.
Just normalize by watching a deepfake of them saving puppies from a burning building.
@KevinSimler exactly. Also holds for text and mere hearsay btw — remember seeing some papers showing that slander was effective at durably impacting someone’s reputation. Deepfakes may just be a new, very potent form of it
that's why i am trying to get all my social media use in now before i have to quit to stay sane
I’m skeptical, for obvious reasons. Our imitations of reality always were scary to people at the time, and while there surely is some point where it is right to worry, the default expectation is that we collectively adapt our heuristics to neutralize the dangers.
Taking it one step further, I suspect people would update negatively even when they knew the video was deepfaked. Our brains are wired for moving images in a way that engages them much more than still.
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