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AFAICT, the brain struggles enough to contextualize still images that you can't really "sneak in" cognitive updates that way — still dangerous, but fakes mostly reinforce what people already believe. Sufficiently strong video + audio creates a visceral "I experienced this."https://twitter.com/KevinSimler/status/1162800890241343488 …
e.g. If I saw a video of a friend screaming obscenities at a visibly terrified waitress, I think I'd have a REALLY hard time not updating negatively even if deepfakes were becoming widespread & there were good reasons to believe someone might be trying to do reputational damage
Riots in Ferguson, Missouri were caused by repeated lies on social media and cable news. Just imagine lies spread through fake videos. It can get innocent people murdered
Where’d you get the image? If you play around with it; seems you’ve got a bit of illusion enhancement going on there.pic.twitter.com/BMoWf9x2Ga
that's why i am trying to get all my social media use in now before i have to quit to stay sane
Just normalize by watching a deepfake of them saving puppies from a burning building.
Taking it one step further, I suspect people would update negatively even when they knew the video was deepfaked. Our brains are wired for moving images in a way that engages them much more than still.
@KevinSimler exactly. Also holds for text and mere hearsay btw — remember seeing some papers showing that slander was effective at durably impacting someone’s reputation. Deepfakes may just be a new, very potent form of it
I’ll buy it! But it still doesn’t seem like deepfakes will precipitate a phase change. Like, aren’t political cartoons doing a “smuggling emotions past the gatekeeper” move? Deepfakes are the same kind of thing; they just take technical rather than artistic skill to pull off.pic.twitter.com/Ksgplm5b4R
I think the distinction there is the visceral believability.
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