The complainant network is different each time. Its power is a function of factors like the social cap of the first complainers, the degree of interest from top influencers & total visible engagement. Getting someone deplatformed returns social cap, shifting the balance next time
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The important idea here is that concrete, legible bright-line rules reduce the power of the complainant networks, which will defend themselves by miring the platforms in endless debates over whether the rules "go far enough."
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Importantly, the complainant networks have less power under *any* coherent, legible rule system, so it's not actually in their interest to offer one of their own. It's just fine to have a distributed web of influencers pitching diff versions of a rule set & refusing to compromise
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