Becoming allergic to words like "content," "assessment," "outcomes" — ultrabroad smart-speak with a veneer of precision that can mask a lack of insight e.g. "We're producing new [stuff] and honing our [way we figure out if it works], always with an eye to [the stuff we want]."
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Lots of MBA speak is what Orwell warned about in politics and the English language. Some of it though is useful - "deliverables"
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