Becoming allergic to words like "content," "assessment," "outcomes" — ultrabroad smart-speak with a veneer of precision that can mask a lack of insight e.g. "We're producing new [stuff] and honing our [way we figure out if it works], always with an eye to [the stuff we want]."
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It's the cognitive equivalent of holding the cups down when someone's trying to make you play a verbal shell game. Sometimes they're trying to deceive you, but often they're just trying to sound knowledgable/successful while remaining opaque. Clarity = rope to potentially hang by
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It has been my experience that the word 'outcomes' is code for 'what other people, who we are trying to brainwash, currently think of the BS we are still shoveling towards them.'
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