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I did that to the extreme and certain audiences just didn’t trust it. Like specialized edtech investors or “strategic” big name people in the industry.
I switched to use words like assessment or outcomes with them and voila. No misunderstandings or distrust. 
Not surprised at all! AFAICT, much of the world still runs on early filters that aren't any more sophisticated than basic pattern-matching. Criteria like "sounding like an edtech guy" can eliminate one category of imposter, but IMO it shouldn't generate much confidence
Yeah! On the other hand it’s been helpful to detect who really cares and who’s there for playing the right politics. But you can’t always choose.
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